Angel Cycle Works — Branding, Art Direction & Identity

Angel Cycle Works >> Branding > Art direction, Graphic Design > Identity > Oleiros, A Coruña, Spain

Angel Cycle Works is a Spanish brand of custom-made titanium bicycles, built with technical precision, artisanal soul, and timeless design. At EHStudio, we lead their visual identity, graphic universe, and brand storytelling — crafting a digital presence that is consistent, aspirational, and unique.

We work closely with ANGEL every day, refining their branding and narrative to express what truly defines them: silent engineering, meticulous attention to detail, and a restrained aesthetic that resonates with demanding cyclists seeking exclusivity, personality, and performance.

Logotipo de Angel Cycle Works con un ícono de una bicicleta estilizada y texto que dice "Engineered Craftsmanship".
Bicicleta de carrera en un taller, con cuadro de metal, horquilla azul y ruedas grandes sin cámara de aire visible.

Starting Point

  • Build a clear, modern identity aligned with the real value of the product.

  • Establish an honest, calm, and elegant communication tone.

  • Define a consistent visual language across web, communication, and campaigns.

  • Elevate brand perception in an extremely demanding segment.

  • Prepare the launch of HEAVEN and MIRACLE with a story worthy of the product.

Mano sosteniendo un bisturí mientras trabaja en un marco de bicicleta de acero.

The Challenge

ANGEL Cycle Works is a Spanish premium titanium bicycle brand a project built from an obsession with precision and a deeply personal way of understanding cycling.

When the brand came to EH! Studio, they had an extraordinary product, but needed structure, narrative, and a digital presence capable of communicating their true level.

Our role was clear:

to give shape, coherence, and direction to a brand with a strong essence, but still without a defined language.

Diagrama con palabras en inglés y círculos en torno a ellas, en fondo oscuro, relacionadas con la artesanía, el diseño y la perfección.

Strategy

We researched the premium titanium market and studied how the key references communicate.

From there, we defined the brand territory for ANGEL:

Engineered Craftsmanship

The intersection of technique and emotion.

Precision, silence, aesthetics, and sensitivity.

A concept that guides every text, every image, and every creative decision.

Persona en bicicleta paseando por la playa con rocas en el fondo y reflejo en el agua
Imagotipo de Angel Cycle Works

Storytelling

We rewrote the brand’s entire narrative — its story, its purpose, and the message of each model.

We created a unique editorial tone:

Clean, specific, and emotionally restrained.

Bicicleta de carreras con marco gris y ruedas de fibra de carbono, estacionada frente a una pared de concreto en un estacionamiento.

HEAVEN — Titanium Road Precision

Una bicicleta en un sendero rodeado de árboles en un entorno natural.

MIRACLE — Gravel bike engineering

Every text was designed to transmit confidence, clarity, and real value.

Vista cenital de un marco de bicicleta con una etiqueta que dice 'Angel Cycle Works'.
Una bicicleta apoyada en una pared en un espacio interior oscuro.
Bicicleta de carretera negra con ruedas Zipp, apoyada contra una estructura de concreto en un entorno urbano moderno.
Una joven sentada junto a un anciano en una mesa con dos tazas de café. Están al aire libre, con un fondo de una estructura de madera y una bicicleta.
Olas rompientes y rocas negras en la costa, con agua creando espuma y spray por el impacto de las olas.
Bicicleta de carretera de color plateado y azul en una estantería con paredes de madera en el fondo.

Art Direction

We developed a minimalist, editorial visual universe.

Natural light, neutral tones, and a refined industrial aesthetic.

It’s not just about showing bikes — it’s about showing the ANGEL way of seeing cycling.

We created hero visuals, aspirational imagery, and visual systems.

Detalle de un cuadro de bicicleta de color rojo con un acabado metálico y brillante

Web Design

The site was built around one principle:

Less noise, more intention.

  • Minimalist, narrative-driven structure

  • A homepage with progressive storytelling

  • Optimized technical SEO and editorial copy

  • Product pages with hero visuals, narrative, geometry, and clear CTAs

Bicicleta de ruta en un estudio fotográfico con equipo de iluminación.

The Result

Today, ANGEL Cycle Works has:

  • A defined and coherent identity

  • A refined, recognizable tone of voice

  • A solid, evolving visual universe

  • A clean, precise website that reflects what the brand stands for

  • Ongoing support that sharpens its communication every day

We continue to work alongside the ANGEL team as partners in storytelling and design — helping the brand evolve and remain as meticulous as the bicycles it creates.

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