Angel Cycle Works >> Branding > Art direction, Graphic Design > Identity > Oleiros, A Coruña, Spain

Aangel Cycle Works is a Spanish brand of custom-made titanium bicycles, built with technical precision, artisanal soul, and timeless design. At EH! Studio, we lead their visual identity, graphic universe, and brand storytelling — crafting a digital presence that is consistent, aspirational, and unique.

We work closely with ANGEL every day, refining their branding and narrative to express what truly defines them: silent engineering, meticulous attention to detail, and a restrained aesthetic that resonates with demanding cyclists seeking exclusivity, personality, and performance.

The Challenge

  • Build a clear, modern identity aligned with the real value of the product.

  • Establish an honest, calm, and elegant communication tone.

  • Define a consistent visual language across web, communication, and campaigns.

  • Elevate brand perception in an extremely demanding segment.

  • Prepare the launch of HEAVEN and MIRACLE with a story worthy of the product.

Strategy

Starting Point

ANGEL Cycle Works is a Spanish premium titanium bicycle brand a project built from an obsession with precision and a deeply personal way of understanding cycling.

When the brand came to EH! Studio, they had an extraordinary product, but needed structure, narrative, and a digital presence capable of communicating their true level.

Our role was clear:

to give shape, coherence, and direction to a brand with a strong essence, but still without a defined language.

We researched the premium titanium market and studied how the key references communicate.

From there, we defined the brand territory for ANGEL:

Engineered Craftsmanship

The intersection of technique and emotion.

Precision, silence, aesthetics, and sensitivity.

A concept that guides every text, every image, and every creative decision.

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