Three people wearing white hooded suits and black face masks standing against a dark background.
A group of cyclists riding on a dusty trail through a forested area.

Creative direction, amplified.

AI as a creative tool — guided by human vision, taste and experience.

It doesn’t replace anything — it enhances everything.

At ThinkLab, we use artificial intelligence to expand creative possibilities, not to replace thinking, authorship or direction.

It allows us to explore faster, prototype deeper, and create visual assets that would otherwise be unrealistic or inefficient, always under the same creative rigor that defines EHStudio.

How we use AI

• Visual exploration and concept prototyping guided by creative direction

• High-end product and lifestyle imagery with editorial quality

• Complex, unreal or costly scenarios without traditional photoshoots

• Motion assets, animated visuals and campaign-ready content

• Art direction, retouching and professional finishing in every piece

Creative AI Services

Service What’s included Who it’s for
Brand Exploration Sprint Naming, early identity concepts and visual exploration guided by creative direction and AI. Early-stage brands that value direction and clarity over speed.
AI-Directed Imagery Product and lifestyle imagery, visual storytelling and campaign assets created through AI and finished to editorial standards. Brands looking to produce high-impact visuals efficiently, without compromising creative direction.
Creative Prototyping Fast visual prototyping and presentations developed to communicate ideas clearly and convincingly. Teams working on pilots, pre-launch concepts or presentations where visual clarity is critical.

Used as a creative multiplier, it amplifies vision, emotion and brand value.

AI is only powerful when applied with intent.

A black and white photograph of a person jumping from a rocky ledge into water, with motion blur showing the movement of other people in the water.
Black and white photo of a group of cyclists riding through a forest, motion blur emphasizing speed.
A person dressed in light-colored athletic clothing and sneakers, floating or falling in a minimalistic, well-lit space with plain walls.
A cyclist wearing a white helmet and white cycling jersey riding a black bicycle alongside a running horse on a road at dusk.
Silhouette of a person with a backpack standing on a rock overlooking a waterfall or large flowing river in black and white.
Diseño grafico deportivo, Diseño running, Grupo de personas corriendo por una calle urbana durante la noche, con luces de farolas y muro de ladrillos con grafiti a la izquierda, y papeleras con malla a la derecha, en un ambiente húmedo y lluvioso.
A close-up of a person wearing sports sunglasses with a reflective lens, and a dark athletic shirt, appearing to be in motion or involved in a sport, with dust or particles in the background.
Diseño grafico deportivo, Diseño ciclista, cycling design, imagen premium, Grupo de ciclistas pedaleando por una calle urbana con grafitis en las paredes, en un ambiente lluvioso y con poca luz.
A person riding a bicycle on a wet, reflective beach with a distant headland under a cloudy sky in black and white.
A person riding a BMX bike jumps off a dirt ramp at night, with a foggy background illuminated by streetlights.
Three cyclists riding bikes at night in a foggy or misty setting, illuminated by distant streetlights.
A person standing in the center of a circular pattern of glowing lines, surrounded by multiple computer monitors and electronic musical equipment in a dark room.
A person in a black outfit and hat, reaching out with their hand, with an expression of fear or anger, in a motion-blurred, high-contrast black and white photo.
A futuristic person wearing a transparent suit and black gloves, with a black mask or face covering, floating or flying against a white background.
Three faceless figures in white hazmat suits stand in front of a large airplane in a dark hangar.
Person wearing a shiny black hooded jacket with a robotic, metallic hand making a gesture.
Two women wearing black cycling outfits and white helmets riding bikes in a dark, graffiti-covered tunnel.
A herd of black horses running across a foggy field.
Three cyclists riding bicycles through a foggy landscape with blurred motion.
Indoor photography studio setup with a sand and rock desert scene, large rocks and smaller stones on a textured sand surface, with professional lighting equipment on both sides and a white backdrop.
Five people wearing animal masks, including rabbit, dog, and mysterious masks, standing in a dimly lit area, some in hoodies.

Ready for your brand to explore new territory?