JGFitness — Branding, Art Direction & Identity
JGFitness >> Branding > Art direction, Graphic Design > Identity > Madrid, Spain
AN IDENTITY BUILT FOR THE FUTURE.
Before JGfitness began its major expansion, EHstudio.cc developed a corporate identity designed to give the brand a distinctive, recognisable and consistent presence.
The objective was to establish a visual foundation capable of supporting the company’s ambitions and evolving alongside its business.
ONE BRAND. MULTIPLE LOCATIONS
A strong corporate identity needs to work beyond a single application.
The visual system was conceived to maintain consistency across different communication formats and brand touchpoints, providing a recognisable identity as the company expanded.
DESIGNED TO GROW.
Today, JGfitness has grown into a network of more than 70 fitness centres across Spain and Portugal.
The identity developed by EHstudio.cc remains part of the brand’s visual foundation, demonstrating the long-term value of building a coherent identity from the beginning.
