JG Fitness — Corporate Branding & Identity

Fitness & Personal Training · Corporate Identity · Madrid · Spain

JG Fitness logo and corporate visual identity.

AN IDENTITY BUILT FOR THE FUTURE.

Before JGfitness began its major expansion, EHstudio.cc developed a corporate identity designed to give the brand a distinctive, recognisable and consistent presence.

The objective was to establish a visual foundation capable of supporting the company’s ambitions and evolving alongside its business.

JG Fitness training centre interior with branded equipment.
JG Fitness training centre interior with branded equipment.
JG Fitness digital communication and personal training services.
JG Fitness trainers wearing branded clothing.
JG Fitness trainers wearing branded clothing.

ONE BRAND. MULTIPLE LOCATIONS

A strong corporate identity needs to work beyond a single application.

The visual system was conceived to maintain consistency across different communication formats and brand touchpoints, providing a recognisable identity as the company expanded.

JG Fitness training facility and brand identity applications.
JG Fitness training facility and brand identity applications.

DESIGNED TO GROW.

Today, JGfitness has grown into a network of more than 70 fitness centres across Spain and Portugal.

The identity developed by EHstudio.cc remains part of the brand’s visual foundation, demonstrating the long-term value of building a coherent identity from the beginning.

JG Fitness training facility and brand identity applications.
JG Fitness training facility and brand identity applications.

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