Everesting — Altitude & Signature Collections
Creative Direction · Concept Development · Cycling Apparel Design · Barcelona / Australia
Creative direction and apparel design for two Everesting collections. From original concepts and storytelling to graphic development and product applications, creating two distinct visual expressions of the Everesting identity.
ONE BRAND. MULTIPLE LOCATIONS
A strong corporate identity needs to work beyond a single application.
The visual system was conceived to maintain consistency across different communication formats and brand touchpoints, providing a recognisable identity as the company expanded.
DESIGNED TO GROW.
Today, JGfitness has grown into a network of more than 70 fitness centres across Spain and Portugal.
The identity developed by EHstudio.cc remains part of the brand’s visual foundation, demonstrating the long-term value of building a coherent identity from the beginning.
