OXIA — Bicycle Branding & Creative Direction

Bespoke Bicycle Manufacturing · Brand Identity & Art Direction · Murcia, Spain

Oxia Cycles is an artisanal bicycle manufacturer specializing in fully custom titanium builds, crafted to meet the unique needs of each rider. At EHStudio, we developed the brand’s complete visual identity and the graphic direction behind every model — creating a unified system that connects craftsmanship, precision engineering, and a clean, timeless aesthetic.

Dirty hands with bracelets and text 'OXIA' overlay
Branding and design for OXIA, focusing on creative direction and a distinct visual identity
Bicycle design for OXIA, featuring creative direction and custom branding for high-performance bikes
Bicycle design for OXIA, featuring creative direction and custom branding for high-performance bikes
Bicycle design for OXIA, featuring creative direction and custom branding for high-performance bikes
Bicycle design for OXIA, featuring creative direction and custom branding for high-performance bikes
Orange and silver road bike with black handlebars and wheels leaning against a concrete wall.
Orange road bike leaning against a concrete wall, featuring drop handlebars and a black saddle.
Close-up of a bicycle's orange frame and black handlebars against a concrete wall.
Bicycle seat, seat post, and part of the frame against a concrete wall.
Close-up of a bicycle front fork and tire, featuring a silver and orange frame, black brake caliper with 'Super Record,' part of a tire labeled 'P Zero,' and 'KING' on the headset.
Front view of a bicycle with black handlebars, orange frame, and visible saddle, leaning against a concrete wall.
Orange road bike with black handlebars and a sleek saddle against a concrete wall.
Close-up of an orange bicycle frame showing a cable running through.
Close-up of a bicycle's orange and grey crankset featuring a Rotor Aldhu crank arm and chainring.
A modern gravel bike with a purple metallic frame, drop handlebars, and disc brakes, parked against a concrete wall on a brick surface.
Close-up of a bicycle fork with a purple and blue gradient paint, featuring artistic graphics and a visible tire. The brand "Schwalbe" is partially visible on the tire's sidewall.
Close-up of a purple road bike with drop handlebars leaning against a concrete wall.
Close-up of a bicycle chainring with GRX branding and a metallic purple-blue frame in the background.
Close-up of a bicycle disc brake and gear mechanism.
Close-up of a blue metallic bicycle frame junction and seat post clamp.
Close-up of a bicycle's front tire and fork with blue patterned design, focusing on the textured tread and colorful frame.
Close-up of a blue bicycle's handlebar with GRX shifters against a light-colored wall.
Black road bicycle with drop handlebars leaning against a white concrete wall.
Close-up of a bicycle's seat, seatpost, and rear tire against a plain wall.
Close-up of a bicycle drivetrain featuring a chain, sprockets, crankset, and rear derailleur.
Close-up of a black and red bicycle frame and front wheel with "KING" lettering on the headset.
Close-up of a bicycle rear wheel, showing the gears, spokes, and part of the frame with red striping.
Close-up of a black road bicycle with drop handlebars against a white wall.
Gravel bike with green and yellow frame on dirt path
Close-up of bicycle drivetrain with colorful chain, large rear cassette, and gravel tires in outdoor setting.
Close-up of a bicycle frame labeled 'Pathwarden', showcasing the rear tire and part of the frame in a natural outdoor setting.
Close-up of a bike frame with yellow dots and a metal bottle cage.
Close-up of a bicycle handlebar and stem, featuring "OXIA" branding on the green head tube, in an outdoor setting with blurred vegetation background.
Close-up of a bicycle wheel and fork with multicolored design, featuring a yellow "Pathwarden Exclusive Edition" label. The bike is equipped with disc brakes. Background shows outdoor terrain.
Close-up of a bicycle rear derailleur and cassette on a yellow and green bike frame. The bike has a multi-speed drivetrain with a black chain and rear wheel spokes visible.
Close-up of a gravel bike with a green frame, drop handlebars, and knobby tires, set in an outdoor environment.
Close-up of a bicycle handlebars and seat with "Oxia" branding, set in an outdoor natural setting.
Front view of a bicycle with drop handlebars and rugged tires on a rocky outdoor path.

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