Polvu — Branding, Art Direction & Identity

POLVU >> Branding > Art direction, Graphic Design > Identity > Barcelona, Spain

Polvu is a specialized platform focused on gravel cycling, offering curated information and a strong connection with the off-road community. At EHStudio, we developed the brand’s complete visual identity and the design of an intuitive, adaptable website that highlights exclusive content through a clean, contemporary visual language.

The project positions Polvu as a reference within the gravel community — blending design, functionality, and a visual system that elevates the culture, terrain, and spirit of gravel riding.

Branding and logo design for a gravel information portal, focusing on creative direction and unique visual identity
Branding and logo design for a gravel information portal, focusing on creative direction and unique visual identity
Cycling kit design for Polvu, featuring creative direction and custom branding for gravel cyclists
Cycling kit design for Polvu, featuring creative direction and custom branding for gravel cyclists
Screenshot of the Polvu website showing articles on cycling events like Badlands 2024, featuring sections in Spanish on competitions and bikepacking.

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