Tactic Custom — Creative Direction & Graphic Design

TACTIC CUSTOM >> Creative direction, Graphic Design > present > Girona, Spain

This project consists of an inspiration catalog for Tactic’s custom kit service, created to guide athletes, teams, and brands through the customization process. At EHStudio, we developed the visual direction and presentation system — shaping a clear, modern, and impactful tool that helps clients explore colors, graphics, and possibilities for their custom cycling apparel.

Graphic design for a cyclist inspiration catalog, showcasing innovative layouts and branding elements
Collage of cycling jerseys in different colors with Tactic and Continental logos, showing front and back views.
Collection of cycling jerseys in camouflage patterns, featuring a red and gray jersey, a green and blue jersey, and a beige and green jersey with logos and design elements. "Tactic" and "Peloton" logos are visible.
Cycling jerseys with 'TACTIC' and 'Continental' branding, shown in various colors, front and back views displayed.
Cycling jerseys with Tactic branding, featuring a distinctive diagonal stripe pattern in red and teal color variations, shown from front and back views.

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