OXIA PRESENT >> Creative direction, Graphic Design > present > Murcia, Spain

The design of the OXIA flagship bicycle presentation was carried out through both a physical and digital dossier. This project emphasized the craftsmanship and innovative aspects of each bike, combining modern aesthetics with a personalized visual narrative.

Creative dossier design for premium bicycles, with a focus on modern visual identity and high-quality presentation
Open book on a table showing a page with images of a bicycle frame and text about paint design.
Open book showing detailed images of an orange bicycle with focus on components like handlebars, frame, saddle, and gears.
A collage of images featuring different parts of a bicycle, including the handlebars, chain, gears, and frame.
Collage of close-up shots of a road bike, showcasing various components including the frame, gears, handlebars, and saddle. The bike has an orange metallic finish.
Blue and purple gradient bicycle with disc brakes and knobby tires on a light background.