Branding & Creative Direction for Brands That Move the World //.

Branding & Creative Direction for Brands That Move the World //.

ANGEL CYCLE WORKS — Engineered Craftsmanship

Ongoing creative direction and storytelling for a premium titanium bicycle brand. From brand identity and art direction to website, product launches, and visual language.

Branding and art direction for a new gravel race format. A brand made to connect content creators, cyclists and digital audiences.

BIKONE — High-Precision Cycling Components

Creative direction and brand design for a performance-driven component brand. From identity to catalogs, visual storytelling and product communication.

POLVU — Visual Culture of Gravel

Creative concept and brand design for a new gravel culture collective. Bold visual language, tactical aesthetics and identity rooted in motion, terrain and freedom.

MISSER PROJECT — Multi-Discipline Racing Identity

Visual identity and creative direction for Tomi Misser's racing team across MTB, gravel, road and cyclocross. Apparel, branding and team assets with a bold, modern edge.

OXIA — Custom-Built Craftsmanship

Visual identity and brand direction for an artisanal bicycle manufacturer. Tailored branding and frame design for each rider’s unique journey.

AKON — Branding for a New Era of Fitness

Complete brand transformation for a forward-thinking fitness company.Visual identity redesign aligned with energy, movement, and modern wellness.

ALPINUM — Mountain Cycling, Redefined

Visual identity and brand system for a premium cycling tour in the Cerdanya region. From logo to website and on-site experience, designed to elevate the event’s presence.

PURSUIT — Experiences Rooted in Nature

Visual identity and design for a brand that transforms nature into a playground. Crafted to inspire outdoor adventure, human connection, and lasting memories.

THE DRAFT — Artisanal Steel Bicycles

Brand identity for a premium bicycle maker. Highlighting craftsmanship, personalization, and the global appeal of handbuilt steel frames.

OPPEN — Branding a Race of Resilience

Visual identity for a cycling event defined by endurance and uniqueness. A bold and modern brand system that sets it apart from traditional competitions.

WEOUTDOOR — Elite Cycling Apparel Design

Creative direction, branding, and graphic systems for a high-performance cycling apparel brand. Innovative visuals that reflect quality, style, and a deep connection to elite cycling.

BoxMaster — Storage Brand Identity

Creative direction, branding, and graphic systems for a high-performance cycling apparel brand. Innovative visuals that reflect quality, style, and a deep connection to elite cycling.


Branding and visual identity for Alpinum 2026 — high-altitude cycling event in the Pyrenees.

Alpinum 2026 — Visual Identity for a High-Altitude Cycling Challenge

Full branding for the 2026 edition of Alpinum, the premier cycling challenge in the Pyrenees. Includes jersey design, campaign visuals, event materials, and website update.

Tactic — Creative Direction for Custom Apparel Catalog

Art direction and design for the Inspiration Catalog showcasing customizable cycling kits. A visual tool to elevate the presentation of Tactic’s custom apparel to clients.

Alpinum 2025 — Visual Identity for a Cycling Challenge

Art direction and complete visual identity for the 2025 edition of Alpinum. From the official jersey design to web updates and promotional materials for the Pyrenean cycling event.

OXIA — Premium Brand & Product Presentation

Design of a high-end digital and physical dossier to present OXIA’s flagship model. The project highlights craftsmanship and innovation through a modern, narrative-driven visual format.

EVEREST — Premium Real Estate Presentation

Design of the presentation catalog for exclusive apartments in Andorra. The digital and physical dossier reflects the elegance and modernity of the project, emphasizing its premium features and unique lifestyle offering.

EBCC — Cycling Club Identity

Logo design, style guide, and visual communication for Madrid’s cycling group EBCC. The branding captures their sporting values, love for gastronomy, and collective spirit, fostering a strong sense of identity and community.

TAG Heuer — Digital Experience at WOW Madrid

Design of digital screens for a TAG Heuer installation at the WOW concept store in Madrid. In collaboration with Onionlab, the project delivers dynamic and immersive visuals that elevate the brand experience.


Branding y dirección visual completa del equipo Misser–Decathlon, centrado en espíritu competitivo y outdoor.

Misser Project — Decathlon Team Identity

Complete branding and visual direction for the Decathlon–Misser MTB & Gravel team. From kits to content strategy, the project highlights the team’s competitive energy and off-road spirit across disciplines.

MAAP — Custom Cycling Apparel

Creative proposal and mockups for a collection of custom cycling kits for MAAP. The design emphasizes performance, minimalism, and brand alignment with premium athletes and teams.

The Reap Collective — Concept Store Branding

Brand identity and naming for The Reap Collective, a curated lifestyle and performance cycling store. The design blends editorial aesthetics and high-performance values in a unique brand universe

Baggicase — Urban Style Meets Cycling Performance

Design and development for Baggicase’s streetwear collection and cycling kits, blending urban style with performance. The designs capture the brand’s bold aesthetic and functionality, tailored for active lifestyles.


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