WOW TAG HEUER >> Digital > Graphic Design > Retail > Barcelona, Spain

Design of digital screens for a Tag Heuer installation at the WOW space in Madrid. Created in collaboration with Onionlab, the visuals enhance the brand experience with dynamic and immersive displays.

Countdown display with five green and black digital screens showing 4 days, 22 hours, 08 minutes, 36 seconds, and the Tag Heuer logo.
White building with 'WOW' sign and green digital displays on windows, featuring a neon green wolf sculpture on the rooftop, set against a plain background.
Indoor event with a large digital screen displaying a TAG Heuer logo, leaderboard, and a smartwatch interface. An orange treadmill is in front of the screen, with a person interacting with it. The surrounding area features modern architecture and railings.
Four panels featuring Tag Heuer branding with a promotion for "RUN 2 MIN" to win a connected watch. The panels display a leaderboard of participants with names and scores, a countdown timer, and an image of the watch. The background has an abstract orange geometric design, and details such as minutes, meters, pace, and speed in km/h are also shown.
Digital display with TAG Heuer branding showing running statistics, leaderboard, and people using treadmills.

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