WOW Tag Heuer — Digital Design & Retail Graphics

WOW TAG HEUER >> Digital > Graphic Design > Retail > Barcelona, Spain

Design of digital screens for a Tag Heuer installation at the WOW space in Madrid. In collaboration with Onionlab, we created dynamic and immersive visuals that enhance the retail experience, elevating the brand through motion-driven digital displays and a premium visual atmosphere.

Countdown display with five green and black digital screens showing 4 days, 22 hours, 08 minutes, 36 seconds, and the Tag Heuer logo.
White building with 'WOW' sign and green digital displays on windows, featuring a neon green wolf sculpture on the rooftop, set against a plain background.
Indoor event with a large digital screen displaying a TAG Heuer logo, leaderboard, and a smartwatch interface. An orange treadmill is in front of the screen, with a person interacting with it. The surrounding area features modern architecture and railings.
Four panels featuring Tag Heuer branding with a promotion for "RUN 2 MIN" to win a connected watch. The panels display a leaderboard of participants with names and scores, a countdown timer, and an image of the watch. The background has an abstract orange geometric design, and details such as minutes, meters, pace, and speed in km/h are also shown.
Digital display with TAG Heuer branding showing running statistics, leaderboard, and people using treadmills.

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